Content Creator

About the job:

We are looking for a passionate and natural storyteller with an appreciation for data to craft thoughtful copy and create compelling content that elevates our brands (yes, multiple!) and drives more connection with our target consumers. You will play a key role in enhancing our presence on social media by strategizing and producing social-friendly, sharable content – which includes video production, editing, and photography which will be repurposed for additional channels (in-store collateral, promotional collateral, website). The ideal candidate is someone who thrives in a collaborative environment and is capable of both revolutionary ideation and rapid execution.

Responsibilities include:

• Create engaging content from ideation, planning, execution to post-production.
• Translate campaign thematics into captivating storyboards or entertaining short-form or long-form content that can drive meaningful engagement on platforms such as Instagram, Facebook, Youtube, Tiktok, our blog, and EDM (ownership of 2 brand communication strategies).
• Strategize and plan content calendar together with marketing + tech teams in order to drive overall objectives like app installs or new customers to the App.
• Maximize reach for branded content by working with internal channel stakeholders to package and distribute the content to their audience across various channels.
• Increase awareness of our brand partners by weaving them into thematic campaign narratives while ensuring that brand partner’s objectives are also aligned and met.
• Own the end-to-end processes of video / photography shoots from shoot direction, stage set-up, filming and editing.
• Transform any branded content into social gold (clips, gifs, graphics, photos, stories, copy, etc.) ensure copywriting is crafted to further elevate visuals.
• Produce segmented branded content (visuals and voice) that is able to “talk” to different sets of target audience and consistently drive meaningful and thought-provoking conversations and narratives that reflect our brand story.
• Plan and create content pillars that work effectively and efficiently in driving engagement.
• Work with digital marketing team to manage paid advertising campaigns through select social media platforms and promotions for 3rd party delivery platforms.
• Own launch and refinement of TikTok strategy and on-going execution to speak to younger demographic.
• Compilation of weekly and monthly reports with analysis on the effectiveness of campaigns.
• Handle ad-hoc requests as assigned.

The ideal candidate:

• Bachelor’s Degree in Language, Marketing or relevant field.
• Minimum 2-3 years (should discuss, do we push up to 3-5 years for more experience?) of experience working as a Content Creator, Writer or a similar role.
• Eye for aesthetics and proficiency in design software (Adobe Creative Suite).
• Knowledge of SEO and keyword research would be advantageous.
• Excellent written and verbal communication skills.
• Highly organised, detailed with excellent organisational skills.

Please refer to the job description.